Using software or listening to a program that was designed to appeal to the masses is generally frustrating for me. It spends too much time doing or showing things I don’t have any interest in doing or it doesn’t cover the details I need covered adequately. These days I spend most of my time and my money on products that are laser focused on the task I want to accomplish. I find I finish my projects faster when dealing with these specialist type of products. And you can create some of these winning products too!

The idea is to focus on performing 1 task and doing that one task very well. If you are developing software for bloggers, only provide features that a blogger would need not those for novelists. If you are developing an information product about traffic generation for blogs focus mainly on the ways that blogs can be promoted that static web sites cannot. Purposefully excluding people will focus your attention on your target customer but limit your customer base. This is a good thing. I find the more generic the product, the less remarkable it is. Less remarkable products usually have fewer sales.

The second thing to do is to pick a side. If you are providing a tutorial on how to write software, give your own views on how software should be developed, don’t cover all 15 different ways of managing a software project just to make sure no one is offended. Your product needs to have a bias. Controversy sells and you should leverage this in your product. Some people will love your product and tell their friends others will hate it and tell their friends. The good thing is they are telling their friends! Their friends may not have the same needs as the person who hates it and their friend may find it suits them perfectly!

This obviously means you’re going to miss a few sales here and there. Your product won’t be able to cover everyone’s needs. What you will be able to do is focus on your existing customers, making them evangelicals for your product. Provide laser focused information or outstanding support. Evangelicals are the best form of advertising in this digital age. In addition, you’ll enjoy shorter idea to product launch times by limiting the scope of your products. More products and a loyal customer base means more cashola for you!

Limit the scope of your project, allow people to accomplish exactly what they need to accomplish, take a side, create detractors as well as evangelists and you will be on your way to providing people with a product that is remarkable. And remarkability is always good for your bottom line.

“Automate your order taking and physical product fulfillment with this easy to install software.” -Ernie Sandan. Here is the URL: PayPalKunaki.com

- Ernie Sandan

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Did you know that audio books are becoming more and more popular by each day? For example, in 2004, over $124 million worth of audio books were sold in the UK and $120 million in Germany during 2005. Experts say that this year the market is expected to rise by 20% in Europe, and audio books seem to be even more popular in the USA. A survey showed a 6 % increase over 2005 with audio book sales now estimated at $923 million.

Now you can download audio books and listen to your favorite book on your computer or on CD whenever and wherever you want. You can listen to someone else read while you do other activities and enjoy the story. Many fictional audio books are narrated by famous actors or people with intriguing voices to bring the characters of the book to life. So, you can listen to your favorite audio books about romance, comedy, suspense, or even horror stories with a sense of ‘being there’ and living out the story!’

With a fast pace of life and work on the increase, many find it hard to find the time to read. The combination of audio books and MP3 players is making it possible for people to now get their reading in where ever they go. The easy listening of to-go audio books enables multitasking while exercising, commuting, or cleaning house.

Books are good for older, ill or recovering people and can be a wonderful gift for someone in a nursing institution. This is a gift they can remember and enjoy time after time. There are many more benefits of using these books, but even these few reasons should be enough to convince you to enter the exciting world of the spoken books.

These books can be a blessing for blind people, disabled people or people with impaired vision. There are approximately 10 million blind and visually impaired people in the United States alone. Audio books can enhance their life personally and professionally.

First, audio books can help blind people enjoy the experience of reading books.

Secondly, audio books can take blind people’s education one step forward. Learning foreign languages, poetry, literature, English grammar etc. could be optimized using audio books. Did you know that there are approximately 93,600 visually impaired or blind students in the United States?

Thirdly, blind people can develop habits and hobbies using audio books. Whether you belong to the blind and visually impaired people or not, we strongly advise you to join the audio book experience now.

The most important skill a child can ever acquire is probably the ability to read, and books can be easily used to stimulate literacy in children. Books can be listened to by children while following the story in the paper book. Or they could listen just to gain and improve vocabulary and communication skills. If you want to instill in your child the love of reading, books can be an excellent start.

NoPaperback is the blog of Audado.com. Audado offers over 5,000 downloadable audio books from major publishers such as BBC, Harper-Collins, Simon and Schuster, and Time Warner. Books are organized by categories like biography, fiction, history, humor, religion, and self help.

- Ruben Alvarez

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When I say “viral marketing,” most listeners would assume I’m talking about something negative. A computer virus can be nasty and deadly to your computer and its contents - surely no one would want that, right? But these types of viruses don’t have anything to do with viral marketing. Viral marketing is a positive, efficient business tool.

Viral marketing is an internet marketing tool that spreads your product message to the greatest number of online users possible. It is called viral because it increases in number as it is passed from one email user to their (potentially) many addressees. Through viral marketing the original message can reach thousands if not millions of people!

Most people can most easily relate a viral marketing strategy to more traditional word of mouth campaigns. It is very like a small fire which gets everyone attention by spreading its smoke in every direction at the same time.

For a viral marketing to be successful the product must have a universal appeal and must also be easily accessible to the receivers. The Product must also be readily and freely available to most people for the product to be called viral.

Marketers who avail of viral marketing usually offer free products like e-book or e-videos which cater to the needs and interests of their target market. The product is usually passed on by the original target to his own set of friends or clients and the clients do the same until the product has reached millions of email users.

Sending out free email courses to target clients is an example of a simple viral technique. The original targets will want their friends to benefit from the service and so pass along the email. The email will then spread via a multiplier effect. Another viral technique used to increase website traffic is the use of email signatures. This is done by adding an email address and a few short notes under your name. Giving away free screen savers with the a mandatory email sign up process is another way to generate traffic. The email addresses can then be used to send out emails to redirect even more internet traffic.

The taking on of affiliated partners is a word-of-mouth sales method. You can permit your online audience to do client referrals for a set portion of the take from the sales you make. And you can simply look online to learn about affiliate programs, since they are found in specific affiliate listings.

Often website owners require those who are hired to participate in discussion boards and forums to use e-signatures that are linked back to their home websites. This method of collecting information is very effective as participants come from many different backgrounds and the link to the signature page provides the website owner with a trace back to their home sites.

Make note to only use forums that have something in common with your website in order to hold the attention of forum users. To meet the goals you’ve set, respond to questions and affix your signature link.

In order to increase website traffic, one can use a viral technique involving articles. Essentially, a great many articles are written on a wide variety of topics. These articles are then given out to websites who need the content. The articles come with a link that re-directs the reader back to the original website. By doing this, the owner of the articles gets free advertising for his own website by distributing the content. Do it yourself articles, self employment schemes and articles about health, beauty and money will be most successful and get the largest audience. Large benefits with little cost are always things that will attract people’s attention.

It’s not enough to only have a great website unless you’re able to generate traffic to that website. The owner needs to take advantage of different marketing tools which are available for ecommerce. These tools are inexpensive, but you need to have a lot of persistence and creativity when using them.

Another method to increase website traffic is to exchange links with other website owners who have products that are different from your website. By agreeing to interlink your websites, both websites benefit from the exposure they will get from their own clients.

Regardless of the specifics in your plan for email marketing, it’s vital to get enough people genuinely interested in or excited about your site so that traffic continually increases.

Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom

- Alex Perez-Prat

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